Clear, vibrant colours were selected to reflect the new product’s identity, creating the brand’s distinguishing features, making it stand out on supermarket shelves. The logo itself focuses on highlighting the core benefits of the product, being its cholesterol-reducing capability. The lowering of cholesterol being directly beneficial to a person’s heart, an iconic element (the heart) was integrated as a vital part of the logo itself, hence emphasising the product’s core message.
Agency: JPA
